About Us
Midwest Salon & Skin Care, Then To American Beauty Equipment
Abraham Lincoln is our LOGO hence the Acronym ABE
We have customers in almost every country on the planet!
Always in the same location and fighting the good fight for many years to sell only high
quality good priced salon, skin care and barber equipment. We designed and made new things
that were either missing or needed to be made for the benefit of our industry. Many are still being used.
We have worked with all the top beauty equipment companies in the World. Starting with Pibbs industries
and working with many other top USA manufacturers since then.
Our first website opened in 1999, at that time we had to design our own tables, take our own
photos, graphics, and make backgrounds, everything by hand, not like today's canned sites.
Having access to the internet in the very early days we were able to make our own
designs for websites and figure out what worked best.
The site you will see is the precursor for the way MOST websites on the web operate today.
Copied by our competitors because an original idea would hurt too much.
So you know we are telling the truth unlike 99% of our competitors.
Here it is.
https://web.archive.org/web/19991128144744/http://midwestsalon.com/
In the early 1990's we made many items in ITALY, Canada and the USA In 1999 we were forced by market pressures
to begin importing from China and started our ITALICA line to make high quality items that are going to last made in China.
They have worked ever since and some are still in operation since then. We strive to make high quality for many years,
NOT BUYING cheap junkie items many of you have now, from our competitors, who promise the world and send you junk.
Before the internet went CRAZY we always had happy customers and they did NOT need places to make comments about
service or products. The BBB took care of that back then. There were no irate customers.
What happened to honest business? We know exactly what happened,
The internet by 2008 was Flooded by bad companies and by 2010 AMAZON, EBAY and every scoundrel who could
muster a few dollars and figure out how to build a website did just that and then the "Real Consumer Abuse" started.
90% of the companies you are buying from popped up and are NEW in the past 10 to 15 years
Many still have no clue what is bad or good just selling you whatever they THINK is good. They have no
knowledge of the actual industry they sell for. Many are slick companies with DIRECT overseas ownership and
no interest in the UNITED STATES! You keep getting ripped off by 4 or 5 specific companies and wonder how
can they keep doing this? They PAY FOR COMMENTS AND BURY YOUR BAD ONES.
ANYONE CAN PAY A LOT FOR ADVERTISING IT does not mean they are a good company!
American Beauty Equipment is trying to turn our company back to American Made. Making only
high quality items overseas to maintain a value of consumer confidence we have experienced for
many years of doing good business. Your grandparents were able to put their kids through college and
have a good life with quality items that did not need to be fixed always, that is how it can be again
with sound business practices, a business plan and the correct marketing. Add that little secret
know as GEIST (Spirit)! You can be successful and we will be here to help. Just call and ask.
Hours Of Operation
Please Call To Make An Appointment If Visiting!
Monday-Friday - 9:00 AM to 5:00 PM Central
USA Time
Showroom Hours 10:00 AM to 4:30 PM Central
USA Time